Why chasing "New Patients" is the most expensive strategy to grow your practice — and what to do instead.
If I ask what your biggest marketing goal is today, you'll probably say: "Get more new patients".
You hire agencies, pay for Google Ads, boost on Instagram. You spend a fortune (CAC - Customer Acquisition Cost) to bring a stranger to your chair.
Meanwhile, there's a valuable asset collecting dust on your server: Your Inactive Patient List.
Statistics show that an average practice has between $30,000 to $50,000 in pending treatments and overdue hygiene recalls "hidden" in the database.
These are people who:
Bringing this patient back costs 5x to 7x less than convincing a stranger on the internet.
| Metric | New Patient (Ads) | Reactivated Patient |
|---|---|---|
| Acquisition Cost | $150-300 | $20-50 |
| Conversion Rate | 10-20% | 30-50% |
| Average Ticket | Lower (skeptical) | Higher (trusts you) |
| Time to Close | Weeks | Days |
If it's so obvious, why isn't it done? Simple: Because it's boring.
Asking your receptionist to take a list of 500 inactive patients and call them one by one is inhumane.
Result: You keep paying premium on Google Ads while letting your loyal customers escape to the competition.
Reactivation can't be manual, but it also can't be "robotic". Nobody wants to receive a generic SMS saying "SCHEDULE YOUR CLEANING NOW". That's SPAM.
Krooa's game-changer is using AI to create contextual conversations.
Instead of mass messaging, the AI ("Hunter") starts individual, personalized conversations:
"Hi Ana, how are you? Dr. [Name] was reviewing files today and noticed it's been 8 months since your last cleaning. Since gum health is a priority for us, he asked me to reach out. Want to see a time for this week?"
This doesn't look like marketing. It looks like care.
Imagine Krooa automatically activates this campaign for 5 patients per day. If just 1 patient says "yes" per day:
All without spending an extra cent on ads. Just mining the gold that was already yours.
| Strategy | Monthly Investment | Expected Return | ROI |
|---|---|---|---|
| Google Ads | $1,500 | $4,500 | 3x |
| Instagram Ads | $1,000 | $2,000 | 2x |
| AI Reactivation | $250 | $15,000 | 60x |
Traditional marketing isn't bad. But starting with it when you have an unexplored gold mine is throwing money away.
Growing your practice doesn't necessarily mean "making the bucket bigger" (bringing more people in). Often, it just means "plugging the holes" (not letting anyone leave).
Before increasing your marketing budget for next month, look inward. Your next vacation might be hidden in the list of patients you forgot to call.
Krooa scans your database and starts automatic conversations to reactivate missing patients.
Activate "Hunter" mode and watch your schedule fill up on its own in the next 24 hours.
We conduct a mystery shopper test on your practice. We contact you pretending to be a patient and then send you a complete report analyzing your service performance.